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Mad Marketing News

Saturday August 27, 2016 10:23pm kariann
When guests at the Renaissance Albany Hotel across from the state Capitol take one of the elevators in the lobby up to their rooms, Wes Horth can't help but smile.That's because Horth is director of business development at Bay State Elevator, a Dalton, Mass., company that modernized old and installed new elevators as part of a $50 million renovation of the former DeWitt Clinton Hotel.It… Read More
Saturday April 9, 2016 4:34pm admin
Albany Business Review | Serial entrepreneur starts new market research firm | MadAddie MarketingKariann Wolf Morris, a long-time marketing executive in the Albany, New York, area, has started a new digital market research firm — MadAddie.MadAddie does intensive market research, including looking at competitors, target audience and industry, and creates a strategy and design from there. The firm… Read More
Saturday April 9, 2016 4:34pm admin
COLONIE, N.Y. -- As Kariann Morris will tell you, numbers don't lie."I've always been fascinated with research, always," Morris said. "It's just amazing what information we can uncover nowadays."It's research, she says, that's behind a successful marketing strategy -- and is the key to her company MadAddie.MadAddie is a marketing firm based in Ballston Lake that helps companies come up with… Read More
Saturday April 9, 2016 4:34pm kariann
Kariann Morris, a local entrepreneur who founded Virtual Flow and Tech Valley Creative Minds, has started a third firm, MadAddie, a market research and marketing firm.She has already signed up clients such as Bay State Elevator, Saratoga Hospital and Glens Falls Hospital.Her biggest promise to clients includes not only using research and online analytics to drive marketing decisions but also… Read More
Sunday November 1, 2015 4:34pm kariann
Local Woman Opens New Marketing Research Business, and She Knows Everything About You! MadAddie Marketing is a provocative online marketing company with a foundation in thorough market research. Kariann Morris started the agency with the focus on detailed research. She wants to give this valuable information to her clients. In today’s fast paced world, every customer activity is being traced in… Read More
Wednesday September 23, 2015 4:34pm kariann
Local Woman Opens New Marketing Research Business, and She Knows Everything About You!MadAddie Marketing is a provocative online marketing company with a foundation in thorough market research. Kariann Morris started the agency with the focus on detailed research. She wants to give this valuable information to her clients. In today’s fast paced world, every customer activity is being traced in… Read More