Tuesday July 19, 2016 4:34pm admin
Hi, I’m Martha, MadAddie Marketing’s newest employee. I’m working here as a copywriter and researcher for the summer, since I go back to college in late August.I’d describe my job here at MadAddie as one step above an internship. I’m absolutely receiving training as I go, but that has more to do with MadAddie’s general workplace culture than any specific job title. I was surprised that, when we’re… Read More
Thursday July 14, 2016 4:34pm admin
A kid’s lemonade stand. A New York City pizzeria. A Helicopter tour company. What do these three businesses have in common? They've all found ways to increase their sales using Pokémon Go, the new augmented reality game that was released earlier this month.These businesses are doing more than just cashing in on a trend. They’re catering to a very specific (but wide-ranging) demographic of nerds… Read More
Tuesday July 12, 2016 4:34pm admin
“Google, please don’t kill organic ranking!” We have all seen the many SERP (Search Engine Results Page) changes made to Google over the last year. Initially, I was impressed when Google changed the way companies could rank in search engine results. We all remember the days when certain SEO companies could be paid to create a fake ranking with all the mastery of Houdini creating the illusion… Read More
Monday July 4, 2016 4:34pm admin
Now, hang on a second before you start questioning my sanity. In honor of Independence Day and our passion for marketing, let’s have some fun with exploring an alternate universe. Imagine a universe wherein during the Revolutionary War, the internet was in full-swing. The dastardly British Crown and their redcoats are winning the war not on the battlefield, but by mastering the art of SEO, online… Read More
Wednesday June 22, 2016 4:34pm admin
Since I was 12 years old, I have had an affinity for all things James Bond. I have watched every James Bond movie at least three times. 007’s ability to carry out his missions with charm, ease, and wit is nothing short of awesome. Who would have thought I would be part a real-life spy agency (of sorts) 16 years later? I know. Here I go again with my hyperbole (see: MadAddie’s partnership with our… Read More
Saturday February 13, 2016 4:34pm admin
The history of Valentine’s Day and the story of St. Valentine remains a mystery to this day. It is known that February has long been celebrated as a month of romance and St. Valentine’s Day itself comes from both Christian and ancient Roman tradition, but who was Saint Valentine and how did he become associated with a day celebrating love?The Catholic Church recognizes at least three different… Read More
Monday November 23, 2015 4:34pm admin
There is nothing more guaranteed to generate buzz than an awards show. With the beautiful gowns, crazy celebrity antics, and powerhouse performances, it is no wonder why they generate millions of viewers during their broadcast.Last night’s award show fun? The American Music Awards. The AMA’s don't have the insane reputation like the Video Music Awards, but they still make for a entertaining Sunday… Read More
Monday November 2, 2015 4:34pm admin
We all suffer from FOMO from time to time. However, with the right online tools, you never again have to miss out on what everyone is talking about!If you’re interested in always being in the know, listen up:Social Mention is a social media search and analysis platform that combines user generated content from across the universe into a single stream of information. You can use it to view the top… Read More
Thursday July 9, 2015 4:34pm admin
How To Read Your Enemy's Mind: 21 Competitor Research Tools To Take Them DownDo you want to know exactly what your competitors are thinking? Exactly what they are doing?Do you want to be steps ahead of the game?Are you dying to know your opponents’ strategies?If so, then we’re here to tell you: YOU CAN!Sick competitor research tools exist for you to gather intel on your competitors, ultimately… Read More
Thursday July 9, 2015 4:34pm admin
International Marketing isn't for the faint of heart.The research necessary to REALLY take a business to an international level is HUGE.Expanding your marketing efforts to an international audience can be a great opportunity to grow your company and reach potential customers that may not otherwise discover your brand, products, or services. Reaching an international audience, though, entails… Read More