Marketing Strategies that create a successful Conversion Funnel


Marketing Strategies

Innovative strategies and solutions to put you on top of your game


Gain fresh perspectives of your online presence, the competition, and the behaviors of your target audience. The structural outline defined in this phase determines how you will represent yourself in terms of form and functionality. We develop marketing strategies to take customer interaction to the next level. From targeting, to audience-generating, to conversion and relationship development, your ability to have two-way interaction with an audience has never been more critical. Stay on the forefront of building loyalty with your audience by partnering with MadAddie - we thrive in today's constantly changing marketing environment.

Marketing Plan

Once the research has been successfully completed, the strategy can be developed. Every strategy is different and custom-developed for each client's unique needs. MadAddie will deliver a detailed marketing plan, specific to your target audience and catered to the marketing channels that they engage with most frequently. Marketing plans may include strategies for the following areas:

  • Brand Position
    • Logo design
    • Tagline
    • Message and tone of content
  • Local, National, and International SWOT (strengths, weakness, opportunities and threats)
  • Services and product comparison
  • Pricing methodology
  • Website design and functionality recommendations
  • Search Engine Ranking & PPC Strategy
  • Target Audience Behavioral Advertising Strategy
  • Social Network Strategy and Implementation
  • Email and Direct Marketing strategy and campaigns
  • Television and online video strategies
  • Print material (sales brochures, business cards, etc)
  • Events, tradeshows and sponsorship recommendations
  • Reputation Management Strategy
  • News & Press
  • Promotional material
  • Sales enhancement recommendations
  • Maintenance programs
  • Future ROI reporting and recommendations

    The end result of the marketing strategy and marketing plan is a defined conversion funnel based on your target audience behaviors. It encourages a call-to-action and commitment from your target audience.

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