Creating mad marketing strategies with a structured model for defined success.


Do you know, without a doubt, what leads and sales result from each piece of collateral in your marketing mix? Would you bet your BUSINESS on it?

Marketing Strategies - Whether your marketing strategy focuses on print or digital, it needs to create a SPARK of interest. You can't start a FIRE without a SPARK. If your current strategies are not creating this spark and helping you to convert leads into sales, it doesn't make much sense to keep them in the mix. At MadAddie Marketing, we are in constant communication with you. We pledge that you will know, at ALL phases of the process, which marketing channels are working FOR YOU, and how each piece of the marketing puzzle is contributing to the whole of your success.

MadAddie has flipped marketing on its head. Our marketing strategies drive conversion, that is, converting leads into sales, and we have the research and numbers to back it up. You will never have to wonder if your marketing is translating into RESULTS.

With MadAddie as your partner, you will know that you are getting your highest Return On Investment for the marketing strategies employed.

We are not just any old marketing agency; at MadAddie we go Mad for building marketing strategies. From concept to implementation and beyond, we are fanatical about providing marketing strategies with a positive impact on your bottom line.

Our marketing strategies are built upon the Addie Model. This five-step framework is so powerfully effective, that it stands as the premier Instructional Systems Development (ISD) program for the U.S Military. These five calculated steps will guarantee you a universal brand presence that blows your competition out of the water.

Of course, our mad marketers have put their heads together and adapted our own spin and style to the Addie Model. It’s the reason our marketing strategies drive conversion at every level, and it's one of the many reasons our clients are mad for MadAddie.



While the scope and power of our approach is mad, our marketing process is grounded in a substantiated model that drives results. The art of building marketing strategies that have the highest possible ROI for your unique organization is a very organic process. Our marketing process, which changes based on each client’s needs, includes five ongoing phases:

Marketing Research
Marketing Strategy
Marketing Design
Marketing Implementation
Marketing Optimization

This mad process of analysis and research, design and development, and implementation and evaluation is how MadAddie will drive conversion and optimize results, taking your company to mad heights – with style.


marketing research has never been like this

Do you know what your competition is doing right now? Do you see the subtle changes taking place in your market? Do you know how your target audience is using the web? We do!
We’re mad; we’re not insane. We would never think to start a project without doing extensive marketing research to learn more about your product, pricing, target audience, and competition. This is the basis for every mad plan.


marketing strategies designed to talk directly to your customers

Is your current marketing plan based on deep research about your target market, competitors and target audience? It will be when we’re done!
Our deep analysis gives us an understanding of where your company needs to go in order to grow. Our mad team will go back to their lab and create an innovative marketing strategy to put you on top of your industry.


graphic design that makes customers sit up and take notice

Do your customers go raving mad about your visual design? Our customers do! Hold onto your hats! This is where research, innovation, and crazy imagination unite. We let our graphic design team loose in the creative lab where they design genius looks for brands, advertising, website structures, social networks, deployment channels, and marketing emails to ensure you visually dominate the competition.


Implementation brings all the pieces of this mad plan together

Does your marketing create lead after lead for your business? Our conversion making machine will!
It is time to pull the lever so the crazy genius of MadAddie can live! Not only are we masters of marketing implementation, but being the mad scientists we are, we begin to immediately test and refine our creation. Our Marketing Implementation Services take the work our mad marketers and demented graphic design team created and, using those guidelines, build working websites, social networks, collateral, mobile apps, SEM, and conversion tools.


Optimizing your plan to deliver the highest possible ROI

Are you making sure all of your marketing is tracked and producing the highest possible ROI? We do!
The madness never ends. We are constantly optimizing, updating, and tweaking the conversion-making machine in order to ensure your company is reaching its goals and achieving the highest ROI from all of your marketing campaigns.


want to unlock the possibilities?


Our free Marketing Planning guide is a great tool to help you begin planning your next marketing project. No matter if this is a new plan or if you are just adding a bit of madness to an existing plan our free guide will help put you on the right path.



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