Marketing Optimization

The madness never ends

Marketing Optimization entails many maddening steps including pulling all kinds of analytics, updating research reports, making new evaluations based on all the data, then updating strategies, implementing new designs and development features, and then consistent monitoring. Then doing that all over again...Phew, I'm tired now!

In all seriousness, it boils down to looking at what's working and what's not, then building upon what's working and adjusting what's not working.

Analytics | Measure your results

Appropriate metrics, tracking tools, and analytics will provide insight on activity as the implementation plan is rolled out. Here at MadAddie, we evaluate several kinds of analytics including:

  • Conversion Funnel Analytics
  • Website Analytics
  • Social Analytics
  • Content Syndication Analytics
  • SEO (keyword) analytics
  • WOM (word-of-mouth) - Internet "buzz". Including reviews, #hashtags, blog comments

Evaluation | Increase your capacity to grow

Today's online marketing space enables marketers to gain perspective on results quicker and in a more refined way than ever before. You'll be able to apply resources where they will yield the best results. MadAddie will help you gain the perspective of how all of the measurements relate so you can stay on track to grow your brand and business revenue.

Maintenance | Relationships require maintenance

Any worthwhile relationship develops overtime. The same can be said about your website. As your target audience changes and grows, your market shifts, and technological advancements are introduced, your integrated marketing efforts need to be refreshed. Maintenance is a very critical step. After all, it's more efficient to maintain a relationship than it is to build a new one, right? Learn how to grow your relationships now with MadAddie.

Marketing Automation | Nurture prospects into customers

Marketing automation has become a big "buzz word" nowadays, and it seems to mean everything under the sun. More or less, it is software and tactics that allow companies to nurture prospects with highly personalized, useful content that helps convert them into customers. This type of marketing automation typically generates significant new revenue for the right kind of companies, and provides an excellent return on the investment required. However, making it is no small feat!